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MVC for data science is here
For those who are not familiar with MVC (Model–view–controller), MVC is a software architectural …
Multimodel Database or Polyglot Persistence
In a recent InfoWorld article, FoundationDB’s Stephen Pimentel explained the rise of the …
Tag management: Focus on SSL- Security, Structure and Latency
A recent white paper from Ghostery provides some interesting best practices for managing your …
Google Tag Manager: Don’t Repeat Yourself Conversion Tracking
If you are working with an e-commerce website, 5 to 10 e-commerce conversion pixels are quite common …
The current state of ad viewability
A recent Google report highlights poor viewability of digital ads and offers some interesting …
How Looker is unlocking Business Intelligence using YAML
Recently I discovered Looker, a relatively new Business Intelligence (BI) platform which utilises a …
Why software engineers will be best marketing technologist in a digital world
Recently Clive Sirkin, the chief marketing officer of Kimberly-Clark suggested that best marketer in …
Google Tag Manager: Visitor UUID Cookie Setter Tag
Sometime you want to generate UUID for visitors on your web property and set UUID as cookie. I want …
Jsonnet: A data templating language from Google
Jsonnet is a new domain specific configuration language from Google which allows you to define data …