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Rise of Elastic Data Warehouse and Database Services
Currently the majority of cloud based database and data warehouse services are provisioned with …

Requirements for stream processing architecture
In 2005 Stonebraker et al. published a paper that outlined 8 key requirements for stream processing …
MVC for data science is here
For those who are not familiar with MVC (Model–view–controller), MVC is a software architectural …

Multimodel Database or Polyglot Persistence
In a recent InfoWorld article, FoundationDB’s Stephen Pimentel explained the rise of the …

Tag management: Focus on SSL- Security, Structure and Latency
A recent white paper from Ghostery provides some interesting best practices for managing your …

Google Tag Manager: Don’t Repeat Yourself Conversion Tracking
If you are working with an e-commerce website, 5 to 10 e-commerce conversion pixels are quite common …

The current state of ad viewability
A recent Google report highlights poor viewability of digital ads and offers some interesting …

How Looker is unlocking Business Intelligence using YAML
Recently I discovered Looker, a relatively new Business Intelligence (BI) platform which utilises a …

Why software engineers will be best marketing technologist in a digital world
Recently Clive Sirkin, the chief marketing officer of Kimberly-Clark suggested that best marketer in …