All Articles

Rise of Elastic Data Warehouse and Database Services

Rise of Elastic Data Warehouse and Database Services

Currently the majority of cloud based database and data warehouse services are provisioned with …

Requirements for stream processing architecture

Requirements for stream processing architecture

In 2005 Stonebraker et al. published a paper that outlined 8 key requirements for stream processing …

MVC for data science is here

MVC for data science is here

For those who are not familiar with MVC (Model–view–controller), MVC is a software architectural …

Multimodel Database or Polyglot Persistence

Multimodel Database or Polyglot Persistence

In a recent InfoWorld article, FoundationDB’s Stephen Pimentel explained the rise of the …

Tag management: Focus on SSL- Security, Structure and Latency

Tag management: Focus on SSL- Security, Structure and Latency

A recent white paper from Ghostery provides some interesting best practices for managing your …

Google Tag Manager: Don’t Repeat Yourself Conversion Tracking

Google Tag Manager: Don’t Repeat Yourself Conversion Tracking

If you are working with an e-commerce website, 5 to 10 e-commerce conversion pixels are quite common …

The current state of ad viewability

The current state of ad viewability

A recent Google report highlights poor viewability of digital ads and offers some interesting …

How Looker is unlocking Business Intelligence using YAML

How Looker is unlocking Business Intelligence using YAML

Recently I discovered Looker, a relatively new Business Intelligence (BI) platform which utilises a …

Why software engineers will be best marketing technologist in a digital world

Why software engineers will be best marketing technologist in a digital world

Recently Clive Sirkin, the chief marketing officer of Kimberly-Clark suggested that best marketer in …