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Google Tag Manager: Lookup table and DRY Principle
By default Google Tag Manager (GTM) provides several handy macros and lookup table macro is one of …

Google Tag Manager: How it works
In simple words, a Google Tag Manager (GTM) container holds other tags. GTM container is also know …

Google Tag Manager: Ecommerce Integration
Believe it or not, on average an US ecommerce website has between 15-20 marketing tags. Implementing …

Varnish cache buster add-on for Statamic
Few months back I managed to get Statamic working with Varnish. Setting up Varnish for Statamic was …

Unreasonable Effectiveness of Email Remarketing
SeeWhy1 a market leader in real-time behavioural marketing, has recently published an extensive and …

Adobe AEM: Good, Bad and Ugly
After working with Adobe AEM and several other JCR backed content management systems in last few …

Digital Experience Delivery Platforms
A recent report by Forrester Research on digital experience delivery platforms has named Adobe and …

Getting started with Vagrant
Vagrant is a perfect choice for virtual development environment. Vagrant was created and maintained …

Performance testing as a first-class citizen
Today I want to talk about the performance testing. Automated web application testing is not very …