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Google Tag Manager: Visitor UUID Cookie Setter Tag

Google Tag Manager: Visitor UUID Cookie Setter Tag

Sometime you want to generate UUID for visitors on your web property and set UUID as cookie. I want …

Jsonnet: A data templating language from Google

Jsonnet: A data templating language from Google

Jsonnet is a new domain specific configuration language from Google which allows you to define data …

Google Tag Manager: Lookup table and DRY Principle

Google Tag Manager: Lookup table and DRY Principle

By default Google Tag Manager (GTM) provides several handy macros and lookup table macro is one of …

Google Tag Manager: How it works

Google Tag Manager: How it works

In simple words, a Google Tag Manager (GTM) container holds other tags. GTM container is also know …

Google Tag Manager: Ecommerce Integration

Google Tag Manager: Ecommerce Integration

Believe it or not, on average an US ecommerce website has between 15-20 marketing tags. Implementing …

Varnish cache buster add-on for Statamic

Varnish cache buster add-on for Statamic

Few months back I managed to get Statamic working with Varnish. Setting up Varnish for Statamic was …

Unreasonable Effectiveness of Email Remarketing

Unreasonable Effectiveness of Email Remarketing

SeeWhy1 a market leader in real-time behavioural marketing, has recently published an extensive and …

Adobe AEM: Good, Bad and Ugly

Adobe AEM: Good, Bad and Ugly

After working with Adobe AEM and several other JCR backed content management systems in last few …

Digital Experience  Delivery Platforms

Digital Experience Delivery Platforms

A recent report by Forrester Research on digital experience delivery platforms has named Adobe and …