Hundreds of marketing technologies, thousands of tags - effective tag management
requires more than just an enterprise tag management solution. In this post, I
present you my 10 commandments for effective tag management. I think these 10
simple rules are quite obvious and useful for...
A recent white paper from Ghostery [https://www.ghosteryenterprise.com/]
provides some interesting best practices for managing your site's marketing
cloud
[http://marketing.ghosterymktg.com/acton/fs/blocks/showLandingPage/a/4197/p/p-0076/t/page/fm/0]
. Following is a rundown of key take aways...
By default Google Tag Manager (GTM) provides several handy macros and lookup
table macro is one of them. In GTM, by using lookup table macro you can reduce
number of deployed tags as well as the number of rules you need to load the
tags....
In simple words, a Google Tag Manager (GTM) container holds other tags. GTM
container is also know as universal container tag or site-wide tag. A GTM
container is managed via GTM dashboard and controls tag dependencies and tag
firing order. On your web page, you...
Believe it or not, on average an US ecommerce website has between 15-20
marketing tags. Implementing and maintaining these many marketing tags on your
website is often a cumbersome job. Google Tag Manager (GTM) is a great tool for
marketer as well as developers. Like...